As a micro business - deciding the proper merchandising venue is critical.
Can one make it in the wholesale market? The big kicker here is proper pricing. Materials, overhead and profit are to be carefully considered. We'll be testing the waters this coming March when we enter the Boston Gift Show for the very first time. I'm busy developing product that I can reproduce for a wholesale market while keeping an attainable price point for consumers in mind — without sacrificing an ounce of quality or creativity or fun!
How about craft shows? This can provide the crafter with a great way to connect directly with the end user. However, booth fees can be daunting and if you're working an outdoor show the weather can be a harsh determining factor to your financial success. A year ago August, a two day juried show that I was to attend was cancelled due to Hurricane Irene. Unfortunately for myself and the other participants, our $300 booth fee could not be refunded. Ugh - that's hard to swallow.
How effective are trunk/home shows? Trunk shows are almost like a tiny craft show to a very specific audience. I'm honored when I'm asked to do a trunk show in someone's home or office. No offense Silpada or Stella & Dot - but give the little guy a shot!
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